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In love with hair since 1922

You’ll find Keune in more than 80 countries, but we’re far from a corporate multinational enterprise. Keune is a tight-knit group of genuine people dedicated to re-energizing the professional hair care industry. Our goal is to help you be your best you.

Your Best You

Hi we're Keune!

We have been making hair products for professionals since 1922. But we are so much more than just and supplier. All salons that work with us are a part of the Keune family. We say that not only because we are a family business, but because it suits our style. We want only the best for you when you sit in one of our salon chairs. That's why we do business with a personal touch.

Besides the fact that Keune only produces high-quality products, we also provide training to hairdressers. This way they can always keep up to date with the latest color and haircut trends. In this way, we ensure that you can be the best version of yourself.

How it all began

It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the drugstore he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the drugstore in his name.

A new era

Abbas Rehmani – a name of ‘success, consistency and hard work for Keune Pakistan. A dream that hatched from an egg and realized its potential in a blink. A boy who left his house by the countryside on his own to be someone worthy! After graduation from Punjab University, Abbas Rehmani served Siemens for 13 years, it was Siemens that nurtured him professionally and enterprisingly through rigorous trainings, international work ethics and extensive operational scopes.

It was then 1992 when he pitched Mr. George Keune for business and upon mutual interest, started to work on its feasibility. People called him a crazy lad, getting himself soaked into a business category which is a taboo in Pakistan. But he was bent to follow his heart and bring about the change in the despondent lives of beauty professionals. Keune was launched in Pakistan in year 1993 and in Dubai in 1994, since then it has been on a roller coaster ride of a consistent growth. He distanced himself from his loved ones just to holistically focus on his dream project ‘Keune’.

Keune Hair cosmetics is a leading hair cosmetics brand in Pakistan since 1993. It has not only been working towards providing quality hair cosmetics, be it colors, styling products, hair treatments, and many others to its clients and customers but been also playing a pivotal role in educating beauty industry of Pakistan. At Keune Pakistan we treat our resources like our family; because we always believe in empowering those around us.

We always believed in someone else’s success to be ours without any doubt of mutual benefit to ensure trust, honesty, and trustworthiness. It is because of our integrity and induced respect in our value systems, S.G.A Rehmani took the initiative to educate women all across Pakistan. Such an initiate on S.G.A Rehmani’s Behalf gave birth to Keune technical unit; a non-profit platform specifically designed to educate women and yet develop them into a strong business potential. Since 27 years of inception, Keune Pakistan through its technical unit has contributed in establishing yet fostering a strong relationship with those who showed their willingness to grow and excel for their future.

Having widespread operations in Karachi, Islamabad, Gujranwala, Sargodha, Lahore, Faisalabad, S.G.A Rehmani took the initiate to educate in remote areas as well.

As for the years to go and yet to come we still believe in our philosophy of delivering high end and premium quality products along with the philosophy of providing quality education to women.

We are on a mission!

Keune Cares

As a family business, we strongly believe that it is our responsibility to take care of the planet and people. We do this through our sustainability program Keune Cares. Not only for ourselves but especially for future generations.

Science is in our DNA

Explore our Keune Lab

The Keune Lab is the scientific basis for all our product innovations. Every product that we make is created in our own Keune Lab. With the determination of our experts, Keune is able to design and develop new products that are adapted to Keune’s DNA and consumer expectations around the world.

Keune You

We personalize your hair care

81% of women experience multiple hair concerns. However, only 26% of women find an all-in-one hair product that caters to their needs. With Keune You we have given hairdressers the opportunity to create a personalized hair care product that fits all your needs. With over 100 possible combinations we create a world of solutions to keep your hair healthy and the color beautiful.

NEWS FLASH: George Keune is 70 years with the firm

George Keune Sr., president/owner of the biggest family-owned haircosmetics company in the world has been with the firm for 70 years. Dutch business instincts and his own innovative strengths have enabled George Keune Sr. to acquire a unique and leading position in the international market for high-quality, professional haircosmetics. He remains involved in operational management to this day.