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In love with hair since 1922

You’ll find Keune in more than 80 countries, but we’re far from a corporate multinational enterprise. Keune is a tight-knit group of genuine people dedicated to re-energizing the professional hair care industry. Our goal is to help you be your best you.

Your Best You

Hi we're Keune!

We have been making hair products for professionals since 1922. But we are so much more than just and supplier. All salons that work with us are a part of the Keune family. We say that not only because we are a family business, but because it suits our style. We want only the best for you when you sit in one of our salon chairs. That's why we do business with a personal touch.

Besides the fact that Keune only produces high-quality products, we also provide training to hairdressers. This way they can always keep up to date with the latest color and haircut trends. In this way, we ensure that you can be the best version of yourself.

How it all began

It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the drugstore he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the drugstore in his name.

A new era

As voluminous hairstyles became fashionable, Jan introduced hairspray and a cold perm formula. He then launched hairspray in a "new" aerosol can - just press and spray! His next invention was gel. Later, Jan's son George introduced mousse. He preferred this French word to the English 'foam'. George Junior brought us Tinta Color, a worldwide success.

We are on a mission!

Keune Cares

As a family business, we strongly believe that it is our responsibility to take care of the planet and people. We do this through our sustainability program Keune Cares. Not only for ourselves but especially for future generations.

Science is in our DNA

Explore our Keune Lab

The Keune Lab is the scientific basis for all our product innovations. Every product that we make is created in our own Keune Lab. With the determination of our experts, Keune is able to design and develop new products that are adapted to Keune’s DNA and consumer expectations around the world.

Keune You

We personalize your hair care

81% of women experience multiple hair concerns. However, only 26% of women find an all-in-one hair product that caters to their needs. With Keune You we have given hairdressers the opportunity to create a personalized hair care product that fits all your needs. With over 100 possible combinations we create a world of solutions to keep your hair healthy and the color beautiful.

NEWS FLASH: George Keune is 70 years with the firm

George Keune Sr., president/owner of the biggest family-owned haircosmetics company in the world has been with the firm for 70 years. Dutch business instincts and his own innovative strengths have enabled George Keune Sr. to acquire a unique and leading position in the international market for high-quality, professional haircosmetics. He remains involved in operational management to this day.